


Are you tired of career advice that feels like it's written for someone else?
Most career development programs try to fit you into predetermined molds, focusing on what's "wrong" with you that needs fixing. But what if the secret to extraordinary success isn't becoming someone different—it's becoming magnificently, authentically YOU?
Welcome to a revolutionary approach that starts with what's magnificently right with you.
The Problem with Traditional Career Development
You've been told to:
THE RESULT?
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You feel stuck between who you think you should be and who you actually are. You're successful on paper but something feels missing. Your career doesn't reflect your values, your relationships feel disconnected from your purpose, and you're building someone else's definition of success.
There's a better way.
Introducing Do Something That Matters: Where Your Authentic Self Becomes Your Superpower
Built on Donald Clifton's 75 years of human potential research, Do Something That Matters is designed for purpose-seeking individuals ready to discover their authentic superpowers and consciously choose a mission that integrates who they are with what the world needs.
The STAND Difference
Other programs compartmentalize your life. We integrate it.
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Your unique talents aren't just for climbing corporate ladders—they're for building a life where work, community involvement, relationships, and civic engagement all flow from the same authentic source. Instead of juggling separate identities, you'll discover how to show up as the same powerful, authentic person in every area of life.
What Makes This Program Transformational?

Science-Based Self-Discovery
Using the CliftonStrengths® assessment, you'll uncover your Top 5 talent themes and learn exactly how to leverage your natural abilities. This isn't personality profiling—it's talent architecture based on interviews with over 2 million high achievers.

Story-Powered Influence
Learn the neuroscience behind why stories create authentic connection and master the STAR+ Framework to develop 5-7 compelling personal narratives that showcase your unique value in any context.

Mission-Driven Integration
Through systematic exploration of your passions (Heart Check), values (Head Check), impact opportunities (Logic Check), and intuitive wisdom (Gut Check), you'll create a mission statement that provides clear guidance for every major life decision.

Holistic Goal Architecture
Design integrated goals across the Four Pillars of life—personal, relational, professional, and societal—using a Three-Horizon Timeline that connects your daily actions to your legacy vision.
Discover what’s magnificently right with you — and put it to work.
What You'll Gain
Personal Foundation Benefits:
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Master your Top 5 CliftonStrengths® talents with application strategies
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Create a unique value proposition that clearly articulates what makes you irreplaceable
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Develop "Best of Me/Worst of Me" communication framework for authentic professional interactions
Storytelling & Influence Benefits
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Build 5-7 compelling personal stories using the STAR+ framework
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Create a strategic story bank matched to different contexts and audiences
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Master confident delivery techniques for authentic self-presentation
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Understand the neuroscience behind story-driven connection and influence
Mission Clarity Benefits
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Identify your passion portfolio with emotional drivers and energy sources
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Establish your values foundation and personal world vision statement
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Choose a clear, compelling mission statement that guides all major life decisions
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Integrate heart, head, logic, and gut wisdom into coherent life direction
Personal Foundation Benefits:
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Master your Top 5 CliftonStrengths® talents with application strategies
-
Create a unique value proposition that clearly articulates what makes you irreplaceable
-
Develop "Best of Me/Worst of Me" communication framework for authentic professional interactions
Storytelling & Influence Benefits
-
Build 5-7 compelling personal stories using the STAR+ framework
-
Create a strategic story bank matched to different contexts and audiences
-
Master confident delivery techniques for authentic self-presentation
-
Understand the neuroscience behind story-driven connection and influence

